Former President Donald Trump has recently joined TikTok through his super PAC, Make America Great Again Inc. This move comes as part of a strategic effort to engage with younger voters ahead of the 2024 election. Despite his administration's previous attempts to ban the app due to national security concerns, Trump's team sees the platform's massive user base, particularly among Gen-Z and millennial voters, as a critical audience for spreading their message (Yahoo) (Political Wire).
The account, launched on May 8, 2024, is used to target political messages against President Biden and the Democratic Party. The decision underscores the growing importance of social media in political campaigns, especially as both major candidates aim to capture the youth vote (Yahoo) (Political Wire).